This morning CrossFit has announced NOBULL as the new title sponsor of the CrossFit Games and Official Footwear and Apparel Sponsor of CrossFit.
The CrossFit-NOBULL partnership kicks off the season leading to the 2021 NOBULL CrossFit Games and will extend for at least three years.
This news comes after long standing rumours that Reebok would be soon pushed out to make way for a new partnership.
As the title sponsor, NOBULL will bolster the prize winnings and make way for another record breaking prize purse like 2020. In addition to the NOBULL will have exclusive rights to use the CrossFit trademark for apparel, shoes and accessories.
A few things with this, NOBULL is known for their pricey, no frills garments so expect the apparel to be simpler and more expensive.
However with many high performing CrossFit athletes like Tia-Claire Toomey and Brooke Wells as NOBULL sponsored athletes and the quality of their products and company, we are sure the CrossFit community will welcome this change.
CrossFit CEO Eric Roza said, “NOBULL is the premier shoe and apparel brand to emerge from the CrossFit ecosystem, which has inspired thousands of entrepreneurial ventures around the world. My friends Marcus and Michael started NOBULL based on their passion for CrossFit and with the goal of creating shoes and apparel for the most demanding workouts. Put simply, CrossFit runs deep in NOBULL’s blood and culture.”
Responding to the partnership NOBULL said: “NOBULL was born in the CrossFit community. Since the beginning, this community has opened its doors to us, inspired us, and believed in us. We've experienced the highs and lows together, and we approach this next chapter with incredible energy and excitement. There will be no shortcuts, no gimmicks, and no excuses. The methodology works. The community is real. The athletes are world class. The best is yet to come, and we cannot wait to welcome you to the NOBULL CrossFit Games.”
The 2021 NOBULL CrossFit Games looks to be a stunner as live events start to make a come back post COVID lockdowns and with the absence of a certain Mr Fraser, this looks to be a good one.